CASE STUDY: ELECTRIC VEHICLES IN INDIA

 

 LEADING CHANGE FOR SUSTAINABLE FUTURES

CASE STUDY: ELECTRIC VEHICLES IN INDIA

Question 1a

What is the change 1.      Choose the right industry infrastructure: EV is the right future early first and make first product it is already achieved target customers across the globe but in India around 0.06% consumer use EV vehicles. 2.      Adopt FAME 2.0 (Faster adaptation and manufacturing of hybrid and electric vehicle in India policy as per organization moldings. 3.      Choose the right product: Make product and process simple and reduce complexity includes components cost reskilling change in organization process and infrastructure. 4.      Implementation and branding work: Reduce higher cost, monetary gains brands improvement better customer support and network infrastructure in terms of charging stations and services.

Question 1b

What kind of change…. EV Change initiative: 1.    Incremental change: Changes that incur low complexities and also have a low impact on the organization. Like nexon fossil fuel to EV model. 2.    Quick wins: Changes that incur low complexities but have a high impact on the organization. Tata EV focusing on clean energy model power station, lithium battery and low cost EV car model by adapting by getting subsided from national electric mission mobility plan.

 

 

Question 2

Imagine that a board meeting…. Stakeholders of changes based on The AIM (Accelerating Implementation Methodology) CAST model. The first step in preparing a change plan is to identify the important stakeholders in the initiative.  stakeholders help to determine the plan not only being part of the plan.  The stakeholders work actively towards the change. helps to classify the stakeholders of a change initiative. 1.    Champions: CEO1 believing in  commitment  towards changes and overlooks the entire transition: from planning  effecting and in terms of finances and resources 2.     Targets: CEO2 Focuses on the impact that it will have on the company in the short term and long-term. Also aims to spotlight its own products and values. 3.     Sponsors: CEO3 Offers necessary resources for the change including the workforce and the talent for handholding the team through the transition 4.    Agents: CEO4  Acts as a middleman for the entire transition seeking for appropriate partners and investors. Closely involved in the change.

 

 

Question 3a

Perform a SWOT analysis…. SWOT Analysis of TATA Motors EV: Strength: 1.    Brand Value and diversified business portfolio 2.    International brand like jaguar 3.    Large Customer in automotive segments variation vehicles 4.    strong R&D team and infrastructure 5.    Cash cow support form tata group Weakness: 1.    Unpredictive market segment  2.    Higher price 3.    Organizational level restructuring Opportunities: 1.    Leading innovators in Indian market share first come serves benefits. 2.    Large Indian market in all automobile’s segments 3.    Localization of products as part of make in India initiatives 4.    Charging station and clean energy  Threats: 1.    Local and global competitors 2.    Supply chain shortage 3.    Environmental measures to curb pollution a threat to Tata Motors product portfolio. SWOT Analysis of Mahindra Electric:

 

 

Question 3b

On the basis of your analysis…. On the study basis, SWOT analysis of Tata Motors EV and Mahindra Electric Tata Motors is better than Mahindra Electric as it has international level technology in jaguar so he can make benefits from there. Tata Motors is better than Mahindra Electric how? The following point show this: Both in terms safety and clean energy features make advantageous in tata EV vehicle. 1.Tata Motors has the biggest order to supply electric vehicles to EESL 2. Mahindra Electric supplies 4800 units of the Verito Sedan to EESL a top executive Mumbai based company, Tata Motors has a contract to supply 5050 electric cars. 3. Tata can better cater to the needs of the fleet segment as they have financing options, pumps and ability to produce in large quantities quickly as opposed to Mahindra. 4. Shows their commitment to growth with better technology and performance 5. Wants to create a great range of models and at a good price range for the Indian market

 

 

Question 4

Going by the statements…. N Chandrasekaran on electric vehicles, analyzing the key features of the leaders’ vision statement 1.      To an Electric future : Due Rise in global temperature and India have high pollution level Understands the urgency of the situation to switch to EV segment. 2.      Great opportunities in EV India : Both safety and clean environmental requirements. Vision for overall nation building development for the country and organization level as well. 3.      Delightful journey and brand : Based on brand values and trustable brand in automobiles encouraging citizens to shift in EV segments. Market recognition and acceptance 4.      Technology and performance advancement. 5.      Good product at reasonable price. Low-cost low maintenance encouragement.

 

 

Question 5a

Recommend the various strategies…before the change Before the change 1.    Strategy: Manufacturing and implementation in EV segment, utilizing government green initiative supports and subacidity. 2.    Structure: Build R&D team to focus on new areas of innovation and development. 3.    Systems: stringent framework is tailored to ensure efficient and quick workflow for large organization infrastructure.   4.    Shared values: Important transformation of leadership. 5.    Style: Conflict free Behavioral patterns (both negative and positive)   6.    Staff:  transition focus team for changed results.   7.     Skills: skillset in core competencies of manufacturing, R&D, finances and marketing are strong and must be leveraged accordingly.

 

 

Question 5b

Recommend the various strategies…during the change During the change  1. Understanding the needs and establish a sense of urgency by helping the team and all employees. 2. Collective coalition helps in maintaining structured and journey together towards the transition 3. Both inventive and innovative strategy, and ensuring the employees are aware of it 4. Clear vision to all employee about the transition. 5. Empowering and encourage employee moving towards this change 6. Offer short-term wins to motivate employees and help them

 

 

Question 6

Critically analyse the major… Short term win. 1.      Tata’s Nexon EV managed to crack the market and a good number of people bought it amid the slowdown in the market. 2.      A smart strategy with a clear focus on breaking the key EV barriers and partnerships with group companies for establishing the EV ecosystem. 3.      Building the momentum for change:Tata Motors took the bold decision of entering personal segment when all pointers were directing towards fleet for growth. 4.      Restructuing of existing manufactoring format. 5.      Building team for Research and development of product. 6.      Recharge station

 

 

Question 7a

Recommend the potential solutions for…. new sales pitch for selling EVs to customers.   Potential solutions to overcome roadblocks: The ADKAR model will help resolve this effectively.  Awareness: Bring awareness to sales team in term of new technology, skills and expertise. Desire: Provide incentives, motivation and desire to grow further. Knowledge: Provide training to enhance knowledge both in term of soft and technical skills Ability: Listen to query and feedback, provide support and answers. Reinforcement: Successful and smoothness of output workflow.

 

 

Question 7b

Recommend the potential solutions for…. against a standard onboarding timeline of 3 months.   Venders onboarding is very important task if it is single source of suppliers. 1.    Make polices to allow multiple vendors in short period of time. 2.    Do localizations or manufacture the own product to reduce dependency of vendors. 3.    Make existing process more efficient 4.    Auomate the process 5.    Enhance leadership build trust  and calm down the situation. 6.    Process data tracking and work flow.

 

 

Question 8

Say the Tata group…. The recommendations to TATA motors EV to expand its short term wins to long term success: They use Kaizen event has a process: 1.  Setting goals and provide any necessary background. Tata’s Nexon EV managed to crack the market and a good number of people bought it amid the slowdown in the market. 2.  Reviewing the current state and develop a plan for improvements. 3.  Implementation and  improvements. A smart strategy with a clear focus on breaking the key EV barriers and partnerships with group companies for establishing the EV ecosystem. 4.  Review and fix what doesn’t work.  It is based on customers feedback. 5.  Reports and  results and determining  any follow-up items. A smart strategy with a clear focus on breaking the key EV barriers and partnerships with group companies for establishing the EV ecosystem.